Bringing a global oncology biotech company's corporate
presence to the US market through strategic
narrative and creative direction.
Corporate Branding • Launch • Creative Direction
Corporate Brand Launch
Bringing a more human and differentiated voice
to a large-scale industrial category.
Repositioning • Storytelling • Visual Systems
Infrastructure Brand Transformation
Creative leadership of a global relaunch for specialized oncology
drug within a complex and highly regulated environment.
Global Relaunch • Data Visualization • Healthcare
Specialized Oncology Communications
Original work exploring culture, environments, and
unexpected intersections through installations, social themes,
and conceptual experimentation.
Experiential • Concept Development • Culture
Uncommon Ground